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Anthony Murphy
Anthony Murphy

5K Followers

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Jan 20

Career Goal Statement

Built from years of coaching Product Managers and Product Leaders with their careers — Originally posted on my site at (you can download a PDF version there) 👉 https://www.antmurphy.me/career-goal We know that goals should be SMART: Specific Measurable Attainable Relevant Time-bound Or the lesser-known MARS: Measurable Actionable Realistic Strategic Meaning that goal should be specific, actionable, measurable, realistic and have relevancy.

Product Management

6 min read

Career Goal Statement
Career Goal Statement
Product Management

6 min read


Published in Product Coalition

·Dec 12, 2022

How to Find the Ideal Product Positioning with Perceptual Mapping

Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. I wrote a guest blog on Product Positioning for LogRocket you can learn more about it here. What is product positioning? Examples, strategies, and template - LogRocket Blog The right positioning can transform a struggling product into one that flies off the shelves. That's because…blog.logrocket.com

Product Management

8 min read

How to Find the Ideal Product Positioning with Perceptual Mapping
How to Find the Ideal Product Positioning with Perceptual Mapping
Product Management

8 min read


Published in Product Coalition

·Oct 16, 2022

Product Go-to-Market (GTM) Canvas: Define How You Take New Ideas to Market

The Product Go-to-Market canvas (aka “Product GTM canvas”) is designed to help facilitate your thinking when taking new products or ideas to market. I developed this canvas after working in a digital product agency. …

Product Management

3 min read

Product Go-to-Market (GTM) Canvas: Define How You Take New Ideas to Market
Product Go-to-Market (GTM) Canvas: Define How You Take New Ideas to Market
Product Management

3 min read


Aug 29, 2022

The Optimization Problem (trap!)

The optimization problem is the problem of finding the best solution from all feasible solutions. What does the optimization problem look like? Person A raises that they have this problem and they're going to try X. Person B sees similarities with what another team is going. They are excited by…

Agile

5 min read

The Optimization Problem (trap!)
The Optimization Problem (trap!)
Agile

5 min read


Published in UX Collective

·Aug 4, 2022

The art of user interviews

How to unlock hidden user needs by collecting stories — We’ve all heard the adage often attributed to Henry Ford; “if I asked people what they wanted, they would have said faster horses.” So why bother conducting user interviews then? No? Well, uncovering users’ needs is more than simply asking their opinion. Sure, that adage is right. If you did…

Product Management

7 min read

The art of user interviews
The art of user interviews
Product Management

7 min read


Jul 12, 2022

You don’t have a prioritisation problem, you have a strategy problem

(originally published via Association of Product Professionals — https://productprofessionals.com/articles/you-dont-have-a-prioritisation-problem-you-have-a-strategy-one/) I often find where places struggle with prioritization it’s not a ‘prioritization’ problem per se, but rather a strategy one. Either their product or organization strategy is vague or missing. Or they’re misaligned creating friction between the product and organization goals.

Product Management

3 min read

You don’t have a prioritisation problem, you have a strategy problem
You don’t have a prioritisation problem, you have a strategy problem
Product Management

3 min read


Jun 27, 2022

What Product-Led Companies Look Like

I was on a panel the other week where we talked about ‘Cultivating a Product-Centric Culture’. One of the questions was about what a Product-centric or product-led culture is and looks like? This got me thinking a bit about trying to…

Product

8 min read

What Product-Led Companies Look Like
What Product-Led Companies Look Like
Product

8 min read


Published in Product Coalition

·Jun 20, 2022

The Release (Planning) Checklist 🚀

A tool to decentralize release planning and foster self-organization — Early in my career as a Product Manager I soon found myself also being the release manager — having to organise and manage the release and tasks associated with it. This didn’t feel like the best use of my time. Further, I was by no means a release management expert. …

Agile

6 min read

The Release (Planning) Checklist 🚀
The Release (Planning) Checklist 🚀
Agile

6 min read


Published in Product Coalition

·May 19, 2022

How to Kickoff Product Discovery like a Pro

A step-by-step guide (with templates) to level up your Product Discovery — A common question I get when I coach Product Managers is, "I know what I want to do discovery on, but how do I get started?" Although there are many ways to start discovery, I have two tools that are my absolute go-to for kicking off and structuring Product Discovery. …

UX

5 min read

How to Kickoff Product Discovery like a Pro
How to Kickoff Product Discovery like a Pro
UX

5 min read


Published in UX Collective

·Apr 19, 2022

How to recruit B2B users to interview

Interviewing users, customers and conducting market research is a core part of building successful products. But for those who have worked with both B2C and B2B products, you have probably noticed a significant difference when it comes to finding people to interview. Finding users in a B2B world can sometimes…

Product Management

5 min read

How to recruit B2B users to interview
How to recruit B2B users to interview
Product Management

5 min read

Anthony Murphy

Anthony Murphy

5K Followers

Product person, agile nerd and cat herder 🐈 Founder @ ProductPathways.com, Product Coach @ antmurphy.me & Director @ productprofessionals.com

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