Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. I wrote a guest blog on Product Positioning for LogRocket you can learn more about it here. What is product positioning? Examples, strategies, and template - LogRocket Blog The right positioning can transform a struggling product into one that flies off the shelves. That's because…blog.logrocket.com

The Product Go-to-Market canvas (aka “Product GTM canvas”) is designed to help facilitate your thinking when taking new products or ideas to market. I developed this canvas after working in a digital product agency. …

The optimization problem is the problem of finding the best solution from all feasible solutions. What does the optimization problem look like? Person A raises that they have this problem and they're going to try X. Person B sees similarities with what another team is going. They are excited by…

How to unlock hidden user needs by collecting stories — We’ve all heard the adage often attributed to Henry Ford; “if I asked people what they wanted, they would have said faster horses.” So why bother conducting user interviews then? No? Well, uncovering users’ needs is more than simply asking their opinion. Sure, that adage is right. If you did…

I was on a panel the other week where we talked about ‘Cultivating a Product-Centric Culture’. One of the questions was about what a Product-centric or product-led culture is and looks like? This got me thinking a bit about trying to…

A tool to decentralize release planning and foster self-organization — Early in my career as a Product Manager I soon found myself also being the release manager — having to organise and manage the release and tasks associated with it. This didn’t feel like the best use of my time. Further, I was by no means a release management expert. …

A step-by-step guide (with templates) to level up your Product Discovery — A common question I get when I coach Product Managers is, "I know what I want to do discovery on, but how do I get started?" Although there are many ways to start discovery, I have two tools that are my absolute go-to for kicking off and structuring Product Discovery. …