This is 1 of 3 frameworks for building a Stakeholder Engagement Strategy taught in the Stakeholder Management Essentials Course on Product Pathways. How Does it Work? Use the following Stakeholder Map, which categorizes your Stakeholders by involvement into 3 categories: CORE Stakeholders DIRECT Stakeholders …

(originally published at https://www.antmurphy.me/blog/2023/05/23/the-rise-of-product-transformations) In 2019 an HBR article stated that of the $1.3 trillion spent on transformations, $900 billion was wasted. Now I have my own take on why so many transformations fail, but one thing that I find profound is where such transformations are often found. Digital and…

A deep dive into managing user states to reduce disengagement and churn. — Many of us are familiar with the popular Pirate Metrics (AARRR) and the concept of conversion funnels. They often look simple and linear. However managing your users to conversion and beyond is not as straight forward. In this post, I want to take a dive into the differences between User…

Mitigate against risks that matter with this Pre-Mortem format — [originally published on antmurphy.me 👉 https://www.antmurphy.me/blog/2023/4/13/pre-mortems] Pre-Mortems are among the most underused tools in a Product Manager’s and team’s toolkit. Unlike Post-Mortems, which most people are familiar with, rather than waiting until the end when everything has already gone wrong. …

[Originally published on my personal site. You can read it there — https://www.antmurphy.me/blog/2023/2/27/strategy-and-tactics-are-not-mutually-exclusive] “adaptable CEOs spent significantly more of their time — as much as 50% — thinking about the long term.” — HBR, ‘What Sets Successful CEOs Apart’ Did you know that the top-performing CEOs in Fortune 500 companies…

Built from years of coaching Product Managers and Product Leaders with their careers — Originally posted on my site at (you can download a PDF version there) 👉 https://www.antmurphy.me/career-goal We know that goals should be SMART: Specific Measurable Attainable Relevant Time-bound Or the lesser-known MARS: Measurable Actionable Realistic Strategic Meaning that goal should be specific, actionable, measurable, realistic and have relevancy.

Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. I wrote a guest blog on Product Positioning for LogRocket you can learn more about it here. What is product positioning? Examples, strategies, and template - LogRocket Blog The right positioning can transform a struggling product into one that flies off the shelves. That's because…blog.logrocket.com

The Product Go-to-Market canvas (aka “Product GTM canvas”) is designed to help facilitate your thinking when taking new products or ideas to market. I developed this canvas after working in a digital product agency. During my time there, I brought multiple products to market and shipped even more ideas for…

The optimization problem is the problem of finding the best solution from all feasible solutions. What does the optimization problem look like? Person A raises that they have this problem and they're going to try X. Person B sees similarities with what another team is going. They are excited…