Great article Kristen! Particularly loved how you reframed the problems to be the “BPM-Hat”.

I’m a strong believer that in order to do your job well as a PM you need to at the very least understand the fundamentals of behavioral science — if only to ask the right questions.

I was first introduced to behavioral science back when I was doing my first marketing subject at university. Unbeknownst to me back then this was the start of a small fire which later turn into my passion for product.

In fact the more I do this job the more I want to go back and do a degree in behavioral science and your article inspires that idea even more :)

Product person, agile nerd and cat herder 🐈 Find me at

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