Ant Murphy
Apr 18, 2021

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Hey Tural, Growth PMs are more commercially focused and run a lot of experiments. So my suggestion for moving into a growth role would be to focus on improving your commercial knowledge — how to business metrics like CAC, CLTV, etc. As well as improving your experimentation skills — running AB Tests, forming quick hypotheses, etc.

You don’t necessarily need to learn via experience for these things but nothing beats experience. I’d do a mix of reading and doing. Look for opportunities to upskill in these areas and where you can’t I’d be maximising reading and learning for those spaces.

Hope that helps!

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Ant Murphy
Ant Murphy

Written by Ant Murphy

Sorry I no longer publish on Medium. You can find me over here 👉 https://www.antmurphy.me/newsletter

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